top of page


"We ran a pilot of the d-BUG capability hub to get a deep understanding of our business's capabilities in eCommerce - one of our strategic growth pillars.


The assessment involved forty of our colleagues from functions and seniorities across the business completing a mixture of self and facilitated assessment using the online portal.


The output gave very clear data driven direction to our business on where our relative strengths and opportunities are versus an industry standard and the actions we needed to take; insight which was fundamental in defining priorities and allocating resources in our 2023 plans.”


eCommerce Manager, Molson Coors Beverage Company

"We worked with Daedal to identify and articulate a new growth framework in the B2B subchannel. They deployed their proprietary tools and techniques to help us understand the size of the prize and how to activate PR brands to unlock the opportunity.

The project was a success, and gave us tangible direction on how to realise incremental commercial benefit in our business."

Head of eBusiness, Pernod Ricard

"Clear examples of how to set up correct processes in running online accounts (Media matrix, eJBP, Scorecard) all of these documents are exactly what we need and we now have a clear vision of what basics we need in place to succeed.


We will be setting up the processes recommended, focusing on the priorities based on size of opportunity, measuring success of activities & online fundamentals; eJBPs for all accounts even if not substantial, choosing media based on achieving better conversion rather than getting sold banners / ineffective media bundles, articulating the size of opp & the longer term value to the internal team to get investment.


We’ve seen some really strong online performance in the past few months. Just wanted to thank you for your and your team’s help and guidance over the past year that’s helped us get here."

eCommerce Lead, Gü Puds

"We have worked with Daedal over a number of years to build, and produce assets for, multi-geography Category Visions and retail execution playbooks for our teams. More recently Daedal have supported us with the creation of a web portal to enable us to share and embed best practice around the world with an engaging new angle.


I have always been impressed with Daedal’s fresh thinking, ability to work flexibly and quickly, and high standard of work. Direct manufacturer experience comes to the fore in their approach, bringing smart, positively challenging and realistic solutions to the table."

Revenue Growth Director, Edgewell Personal Care.

"We had our meeting with MOWI today and it went very well. Great feedback so far.

One thing is having worked on the details of the deck and sheet, but once you see it presented and argumented (sic) on a live session, one realizes the quality and depth of the work we have done.  A huge part of the success of this work is thanks to you guys. Daedal has done an outstanding job and I am happy and lucky Jeannine suggested we brought you on board. Hopefully this is the first assignment together of many more to come.

Thanks again for your effort and commitment and congratulations to all for a great job."

Topline Marketing, strategic partner on MOWI Global eCom Strategy project.

"The workshop definitely helped everyone realise that doing well online isn’t very complicated, optimise your imagery, promote and invest in reviews, invest in tagging and sponsor product positioning.


{it was particularly useful to apply} to real life and working/breakout sessions discussing things as a team (which I (sic) our last session actually formed a working action plan which can now be applied to business case).

I’ve now got a shared experience to reference with my colleagues when talking about online, I think it’s given the broader team a confidence they didn’t have before when thinking about dotcom. I’m going to anchor all my requests and suggestions in the content of the course."

d-IMPACT workshop delegates, Soreen.

"It was great to work with you- the focus you gave to the business really helped us to accelerate our capability and understanding in the world of ecomm. So, not only did we manage to mitigate a scale risk, but the granular work Sean did with the extended team was so beneficial in accelerating the team’s ecomm capability and confidence, plus broadening our contact matrix with our key retailers. The team were a pleasure to work with!


Thank you."

Customer Director, Mars Foods.

"Daedal created an eCommerce playbook for us and then ran a series of virtual workshops across the entire sales organisation to embed the key principles and give very clear guidance on the top 10 priorities for eCommerce in the business right now. The playbook was very comprehensive and the workshops universally well received and have helped create a solid foundation to deliver our eCommerce plans over the next few years. Thanks!"

eCommerce Controller, Suntory Beverages.

"PZ Cussons have worked with Daedal to support our UK e-commerce growth strategy and L&D programmes. 


Our most recent project leveraged Daedal‘s PACE framework to assess UK Personal care and beauty execution performance across bricks / clicks retailers. The project was  successful in identifying opportunity and pain points that was articulated clearly in a tangible action plan / roadmap that covered execution fundamentals, activation building blocks with underpinning investment / ROI framework that will deliver meaningful growth. 


I would highly recommended Daedal. I thoroughly enjoyed working with their team because have experienced consultants who are knowledgeable, highly engaged but most importantly you can trust them because they have personal experience to support their recommendations.”


Global Digital Director, PZ Cussons

We engaged Daedal to work out the best route to market for our brand's European launch. They conducted a comprehensive audit of Amazon and retailers in the UK and then demonstrated a very solid understanding of all the key considerations for a successful eCommerce launch.


Their recommendations on strategy were fundamental in shaping our plans to bring our brand to our target consumers and we just want to say muchas gracias'

CEO and Founder, Go Mate Drinks

bottom of page