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Retail Media IPE Best Practice
Best Practice Retail Media Investment Planning and Execution (IPE) is not buying a nice Media Planning Platform.
Best Practice IPE is not trying to convince your marketing colleagues to lob a few quid at some of those retailer things.
Best Practice IPE is not thinking about an extension of the marketing budget.
Best Practice IPE is taking a grown up 'whole business' approach to some of the more meaty CPG structural challenges that we all know and love.
Best Practice IPE is a shopper- brand- retailer triple win that will give you genuine competitive advantage.
Beat Practice IPE is talking to us so do it now.
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