Retail Media Best Practice

We have delivered a number of Retail Media Investment Planning and Execution (IPE) projects for our clients using our proprietary three step approach.

These projects typically start with a deep dive immersion into the business’s current IPE practices, for example completing a comprehensive review of all the investments made (both on and offline) over the last twenty four months. We also create businesses’ unique IPE SWOTs and help clients understand what they can already leverage in the business to win, as well as highlighting some blindspots.

We then fully involve the business in the build stage, co-creating all the collateral needed to really step change the IPE approach. Expect checklists, golden rules, a new investment database and more!

Finally we will embed everything in the wider business and with key customers, and deliver the three year roadmap to highlight some of the longer term transformations that may be required.

Deliverables typically include: workshops; new strategy and investment guidelines;  investment database and toolkit; new planning and JBP frameworks