Online Code Changeover
We were engaged by a client to manage the online changeover of a relaunch of their major brand. Ensuring a smooth code changeover when brands are relaunched is absolutely essential to maintain search position and Favourites placement, and minimise revenue risk at the Digital Shelf. This was an intensive two month project with Daedal team members supporting both key internal and customer meetings across six strategic accounts.
Deliverables included: business case; project management; attendance at customer meetings; eCommerce training.