Global eCommerce Roadmap
We helped our client understand and articulate an overall approach to d-Commerce. This covered both Pure Play and omnichannel retailers in a number of global markets.
We built a full Global eCommerce Strategy for Exec sign off. This included a market appraisal of their current operations, business case build and a full roadmap across org design and martech.
Deliverables included: operational audit: size of the prize with investment levers; org design and martech roadmap; market maturity and attractiveness; end to end shopper engagement plan.