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We created a new online business plan (eJBP) framework for our client to support their business need for a greater focus on Pure Play and Bricks & Clicks retailers.
This was specifically designed to give clear direction on revenue targets as well as guidance on where to invest. We also helped the client with prioritisation across the d-Commerce landscape, and embedding the new framework into their business via the Annual Planning process. We also overlaid the core components of the Category Strategy that needed to be included in the eJBP.
Deliverables included: eJBP template; performance tracking via dashboards; a new governance process.
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