Would your Category Vision benefit from a translation into the new battleground of eCategory Leadership?
Most businesses have a Category Vision (or Category Strategy) nowadays, and a lot of these businesses have invested significant resources to create it. Unfortunately, much of the effort that went into the creation has not been fully optimised, as the retail environment has moved on and let's face it, now everyone has a Category Vision too!
Take the high ground again by being the first in your category to truly translate its Vision to the modern retail era.
Talk to us about our eCategory Flywheel and be ready to impress your colleagues and retail partners with your category thinking once more!