Category Vision Build
We have delivered a number of Category Vision projects for our clients using our proprietary Category Vision Scrum process.
These cover a range of articulations: eCat Strat; full Cat Vision refresh (ie all channels); international tailoring; marketing embed; omnichannel translation; success tracking.
We will fully involve you and your team throughout the process. We also believe in placing an equal emphasis on three distinct stages: Build; Embed; Execute. In our opinion many great Category Visions have been built, and their impact then diluted due to inadequate focus on the embedding process and retail execution.
We keep the full process in house, from Strategy Build right through to creating game changing embedding and execution assets.
Deliverables typically include: Scrum problem solving workshops; new retail execution and engagement assets; eCategory Leadership Guide; Perfect Store translation.