PIM Heavy Lifting

PIM Heavy Lifting

We completed a full PIM audit and overhaul for the client, ensuring all the copy was accurate, optimised for The Digital Shelf and populated with the best mix of search terms.

We understood the critical importance of optimising the PIM and were happy to take on the heavy lifting required to make the PIM as strong as possible. We concluded the project by supporting the client in finding and embedding a new third party PIM solution into their business.

Deliverables included: audit and update; keyword research; team upskill for maintenance.

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