CASE STUDY

eJBP Framework

eJBP Framework

We led a strategic six month project with a global category leader to create and embed a new online business plan (eJBP) framework into their business.

We partnered with four test markets throughout the project, and also helped the client with prioritisation across the d-Commerce landscape, embedding the new framework into their business via the Annual Planning process, as well as giving tangible direction on revenue targets and where best to invest. We also overlaid the core components of the Category Strategy that needed to be included in the eJBP.

Deliverables included: eJBP template; performance tracking via dashboards; a new governance process; capability builds

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