HOW CAN WE HELP?
eJBPs and Retail Media
Are you looking for strategic direction on eJBPs or just trying to work out how to incorporate spend into a P&L? Or maybe you need to start from scratch with a new take on Retail Media Strategy?
Follow our simple five step eJBP process here to deliver everything you need.
Capability Building
Do you want to benchmark your business against the twenty-four elements required for eCommerce success? Or do you have a specific eCommerce training need such as a leadership programme or a cross business upskill?
We are capability building experts. Find out why here.
eCategory Leadership
Ready to move on from The Digital Shelf or just getting started? Need to get more from your PIM or looking for guidance on leading successful taxonomy projects? Or are you ready for a real game changer and an eCategory Strategy?
See how the eCategory Flywheel brings it all together here.
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A STRATEGIC APPROACH TO E-JBPS
Most brands in most markets have an opportunity to take a more strategic approach to eJBPs (or Online Business Plans), especially in the Bricks and Clicks channel.
For many, eJBPs are merely synonymous with a vague attempt to invest in the right Retail Media activity in the P&L; for us eJBPs are an opportunity to completely reset the basis of how you (choose to) work with your eRetailer partners.
Not all eJBPs should be the same - that is why we always start off with a Categorisation and Prioritisation exercise; this then informs all the other parts of the process.
So talk to us today about making more of your eJBP approach!
LEARN ABOUT THE DIGITAL SHELF WITH BOB!
Making the most of The Digital Shelf
Start your eCommerce learning journey with Bob as he struggles with his emotions during his weekly shop!
And when you are ready to take the next step, we would love to talk to you about d-BUG. Request a product demo here.